Welcome
We promote sustainable ecommerce growth for Hong Kong by coordinating policy, industry programs, and cross‑border enablement. Our work helps SMEs navigate compliance, payments, logistics, data protection, live and social commerce, and international expansion so they can reach customers across platforms and markets with confidence.
歡迎
我們透過政策協調、業界計劃與跨境支援，推動香港電子商貿的可持續發展。HKEDC 協助中小企處理合規、支付、物流、資料保障、直播與社交商貿，以及海外拓展，讓企業能更有信心地在多平台及多市場接觸客戶。
欢迎
我们通过政策协同、行业项目与跨境支持，推动香港电子商务的可持续发展。HKEDC 帮助中小企业处理合规、支付、物流、数据保护、直播与社交电商以及海外拓展，使企业能够更有信心地在多平台、多市场触达客户。
Background: Ecommerce Development in Hong Kong
Hong Kong’s ecommerce ecosystem accelerated in the 2010s and surged during the pandemic era, supported by high internet and smartphone adoption, advanced logistics, and a pro‑trade environment.
HKEDC strengthens this foundation with guidance for SMEs on compliance, payments, logistics, data protection, and digital operations, while convening industry and government to address emerging needs.
背景：香港電子商貿發展
香港的電子商貿在2010年代快速增長，疫情期間加速，受惠於高網絡與智能手機普及、先進物流及自由貿易環境。
HKEDC 透過合規、支付、物流、資料保障及數碼營運等支援，並促進政府與業界協作，鞏固基礎。
背景：香港电子商务发展
香港电子商务在2010年代快速增长，并在疫情期间加速，得益于高互联网与智能手机普及、先进物流及自由贸易环境。
HKEDC 通过在合规、支付、物流、数据保护与数字运营方面提供支持，并促进政企协作，巩固基础。
Cross-Border Ecommerce
- Enable China-origin brands to reach overseas consumers via Hong Kong-based logistics, compliance, and settlement.
- Support overseas merchants entering China through localized operations and cross-border partnerships.
- Facilitate trade finance, FX, and duty-efficient flows using Hong Kong’s financial infrastructure.
跨境電商
- 協助中國品牌以香港為樞紐拓展海外市場，處理物流、合規與結算。
- 支援海外商戶以本地化營運與合作進入中國市場。
- 透過香港金融基建提供貿易融資、外匯與關稅效率。
跨境电商
- 帮助中国品牌以香港为枢纽拓展海外市场，处理物流、合规与结算。
- 支持海外商户以本地化运营与合作进入中国市场。
- 通过香港金融基础设施提供贸易融资、外汇与关税效率。
Live & Social Commerce
- Host live shopping showcases and partner with creators.
- Integrate payments, order sync, and returns across marketplaces and social channels.
- Build capabilities via studios, MCN partnerships, and training coordinated by HKEDC.
直播與社交商貿
- 舉辦直播帶貨活動並與創作者合作。
- 整合支付、訂單同步與退貨，覆蓋平台與社交渠道。
- 透過製作、MCN 合作與培訓建立能力，由 HKEDC 協調。
直播与社交商贸
- 举办直播带货活动并与创作者合作。
- 整合支付、订单同步与退货，覆盖平台与社交渠道。
- 通过制作、MCN 合作与培训建立能力，由 HKEDC 协调。
Services
Advisory & Policy
Our advisory practice helps SMEs and growth-stage brands translate complex ecommerce rules into clear, practical steps. We review product classification, labeling, consumer protection, and data privacy obligations across major marketplaces and cross‑border routes, then map them to internal workflows that teams can actually follow. Policy guidance covers returns handling, tax nexus and indirect tax, platform governance obligations, and advertising disclosures. We also provide governance blueprints for marketplace operations, escalation paths, and vendor oversight. The result is faster launches, fewer compliance surprises, and documentation that withstands platform audits and regulatory reviews without slowing the business down.
Training
We deliver hands‑on training designed for operators, not theorists. Programs cover store operations, catalog quality, cross‑border logistics, payments and FX, and the execution playbooks for live and social commerce. Each module includes checklists, KPI definitions, and templates that teams can reuse immediately. For live commerce, we cover show planning, host briefs, moderation, conversion tactics, and post‑show analytics. For logistics, we explain route selection, duty models, HS codes, returns flows, and service‑level monitoring. Training can be delivered onsite or virtually and is tailored to the specific marketplaces, tools, and product categories used by each company.
Partnerships
We connect brands with the right partners across platforms, 3PLs, payment providers, creators, MCNs, and overseas distributors. Our matching process starts with business goals and constraints—margin structure, delivery SLAs, target countries, and category compliance—then identifies partners that can meet those needs today, not in theory. We help negotiate pilot scopes, set up commercial terms, align reporting, and define service levels so performance is measurable from day one. For creator and MCN programs, we provide brand safety guidelines, briefing frameworks, and conversion attribution so campaigns can be scaled with confidence and cost discipline.
Toolkits
Our toolkits are built for speed and repeatability. They include editable SOPs, listing templates, QC checklists, live‑show run‑of‑show documents, post‑campaign review frameworks, and vendor scorecards. We also provide return‑prevention and disposition playbooks, localization checklists, and basic data models for sales, returns, and inventory so teams can track the metrics that matter without buying heavy software. Case studies show what worked, what did not, and the exact steps to replicate wins. A curated vendor directory helps teams shortlist reliable partners quickly, saving weeks of research and reducing onboarding risk.
服務
政策與顧問
我們為中小企及成長型品牌提供實務導向的合規與政策顧問，將複雜規範轉化為可落地的流程。內容涵蓋商品分類與標示、消費者保障、私隱及資料處理要求，並對應主要平台與跨境路線的退貨、稅務與平台治理規則。我們同時提供治理藍圖、稽核清單與應對機制，協助企業面對平台審核及監管檢視。透過明確的SOP與文件化流程，企業可加快上架與拓展，同時降低合規風險與運營摩擦。
培訓
培訓以營運為核心，強調可重複的實操方法。課程涵蓋店鋪營運、目錄品質、跨境物流、支付與外匯，以及直播與社交商貿的實戰手冊。每個單元都提供清單、指標定義與可直接複用的模板。直播部分包括節目規劃、主持腳本、互動與轉換技巧、下播復盤與分析；物流部分涵蓋路線選擇、稅則模式、HS 編碼、退貨流程與服務水平監控。課程可現場或線上授課，並依企業所用平台與品類定制。
夥伴
我們協助企業與平台、第三方物流、支付服務商、創作者與 MCN、以及海外分銷商建立合適合作。從利潤結構、履約時效、目標市場與品類合規等條件出發，精準匹配可立即落地的夥伴；同時支援試點範圍、商業條款、報表口徑與服務水平的設定，讓合作自第一天起便可量化評估。創作者與 MCN 計劃另提供品牌安全指引、溝通範本與歸因方法，確保投入可持續與可規模化。
工具包
工具包專注於效率與標準化，包含可編輯的 SOP、上架模板、品質檢核表、直播執行文件、活動復盤框架與供應商評分卡。另提供退貨預防與處置流程、在地化檢查表，以及銷售、退貨與庫存的基本數據模型，讓團隊無需昂貴系統也能追蹤關鍵指標。案例庫清楚列出成功與失敗經驗與操作步驟；供應商名錄協助快速篩選可靠夥伴，縮短尋源週期並降低導入風險。
服务
政策与顾问
我们为中小企业与成长型品牌提供实操型合规与政策咨询，将复杂规则转化为清晰可执行的步骤。内容覆盖商品分类与标签、消费者保护、数据隐私与处理要求，并对应主要平台与跨境路径的退货、税务与平台治理。我们提供治理蓝图、审计清单与应对机制，帮助企业通过平台审核与监管检查。通过标准化SOP与文档化流程，企业能更快上线与扩张，同时降低合规风险与运营摩擦。
培训
培训围绕运营场景设计，强调可复用的执行方法。模块涵盖店铺运营、目录质量、跨境物流、支付与外汇，以及直播与社交电商的实战手册。每个模块提供清单、指标定义与可直接使用的模板。直播部分覆盖节目规划、主播脚本、互动与转化策略、复盘与分析；物流部分涵盖线路选择、关税模式、HS 编码、退货流程与服务水平监控。课程支持现场或在线交付，并按平台与品类定制。
伙伴
我们根据企业的利润结构、履约时效、目标国家与品类合规，精准匹配平台、3PL、支付服务商、创作者/MCN与海外分销商。我们协助谈判试点范围与商业条款，统一报表口径，明确服务水平，以便从第一天起即可量化评估表现。针对创作者与MCN计划，我们提供品牌安全指南、Brief 模板与转化归因方法，确保投入可持续、可规模化并具成本纪律。
工具包
工具包强调效率与标准化，包含可编辑SOP、上架模板、质检清单、直播执行文档、复盘框架与供应商评分卡；另有退货预防与处置流程、本地化检查表，以及销售、退货、库存的基础数据模型，让团队无需重型系统也能跟踪核心指标。案例库总结成败要点与复用步骤；精选供应商名录帮助快速筛选可靠伙伴，缩短寻源周期并降低导入风险。
News & Updates
- Industry roundtable on cross-border enablement and returns optimization.
- Workshop series: Live commerce playbooks for SMEs.
新聞與動態
- 業界圓桌：跨境支援與退貨優化。
- 工作坊系列：中小企直播商貿實戰。
新闻与动态
- 业界圆桌：跨境支持与退货优化。
- 工作坊系列：中小企直播电商实战。
Contact
Email: info@hkedc.org